Marketing Manager for Luxury Retail

3 weeks ago


Singapore Marina Bay Sands Full time

About the Role

We are seeking a Marketing Manager for Luxury Retail to join our team at Marina Bay Sands.

Key Responsibilities

  • Support the Senior Manager in planning and executing marketing strategies for key festive and fashion campaigns, including visual development, content creation, paid media, events, and promotions.
  • Lead the organic content and engagement strategy for the Marina Bay Sands Instagram account, planning the content calendar, creating content, and managing social media efforts.
  • Develop and execute paid media strategies for the Marina Bay Sands Instagram account, including briefing media agencies, coordinating with influencers and publishers, and creating custom content.
  • Act as the liaison for social media marketing efforts on Chinese platforms, including WeChat, Weibo, and Xiaohongshu.
  • Support the Senior Manager in local and regional media, celebrity, and influencer hosting, coordinating with the Communications and Social Media teams, and retailers.
  • Manage advertising spaces within the Mall, allocating spaces for retailers' in-mall exposure.
  • Be the daily point of contact for assigned Fashion and Beauty retailers, assisting in their day-to-day marketing activities and events.
  • Cross-functionally collaborate with other departments and communicate effectively with internal and external stakeholders.

Requirements

  • Bachelor's degree in Marketing or a related field is preferred.
  • Minimum 3 years of agency experience or marketing experience on the Brand or Mall side is required.
  • Prior experience with a luxury brand and/or in a large matrixed MNC environment or global agency is a plus.

What We Offer

Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.



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