Marketing Manager for Luxury Retail
3 weeks ago
About the Role
We are seeking a Marketing Manager for Luxury Retail to join our team at Marina Bay Sands.
Key Responsibilities
- Support the Senior Manager in planning and executing marketing strategies for key festive and fashion campaigns, including visual development, content creation, paid media, events, and promotions.
- Lead the organic content and engagement strategy for the Marina Bay Sands Instagram account, planning the content calendar, creating content, and managing social media efforts.
- Develop and execute paid media strategies for the Marina Bay Sands Instagram account, including briefing media agencies, coordinating with influencers and publishers, and creating custom content.
- Act as the liaison for social media marketing efforts on Chinese platforms, including WeChat, Weibo, and Xiaohongshu.
- Support the Senior Manager in local and regional media, celebrity, and influencer hosting, coordinating with the Communications and Social Media teams, and retailers.
- Manage advertising spaces within the Mall, allocating spaces for retailers' in-mall exposure.
- Be the daily point of contact for assigned Fashion and Beauty retailers, assisting in their day-to-day marketing activities and events.
- Cross-functionally collaborate with other departments and communicate effectively with internal and external stakeholders.
Requirements
- Bachelor's degree in Marketing or a related field is preferred.
- Minimum 3 years of agency experience or marketing experience on the Brand or Mall side is required.
- Prior experience with a luxury brand and/or in a large matrixed MNC environment or global agency is a plus.
What We Offer
Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.
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