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Technology and Marketing Lead

3 weeks ago

Singapore CGS INTERNATIONAL SECURITIES SINGAPORE PTE. LTD. Full time

CGS International Securities Singapore Pte. Ltd. is seeking a highly skilled Technology and Marketing Lead to join our team.

In this role, you will be responsible for managing and optimizing marketing automation platforms, CRM, and analytics tools to drive customer engagement and improve lifecycle marketing.

Main Responsibilities:

  • Tech Stack Management & Integration: Manage and optimize marketing automation platforms, CRM, and analytics tools (e.g., Salesforce, HubSpot, Adobe, Marketo, Pardot).
  • Content & Campaign Execution: Design, execute, and optimize automated customer journeys for acquisition, retention, and re-engagement.
  • Data & Analytics: Monitor and analyze CRM performance, campaign effectiveness, and customer behavior to drive continuous improvement.
  • Stakeholder Collaboration & Training: Partner with sales, customer service, and product teams to align CRM strategies with business objectives.

Requirements:

  • Bachelor's degree in Marketing, Business, Information Systems, Data Science, or a related field.
  • 5+ years of experience in CRM, MarTech, or digital marketing, preferably in financial services, brokerage, or fintech.
  • Hands-on experience with CRM platforms (Salesforce, HubSpot, etc.) and marketing automation tools.
  • Strong knowledge of customer segmentation, lifecycle marketing, and personalization strategies.
  • Familiarity with content strategy and planning, particularly for CRM-driven communications.