Head of Marketing

4 days ago

Singapore EVYD Technology Full time

EVYD Technology is a healthcare AI and Big Data company established with the aim to deliver data-driven solutions to address healthcare issues facing countries in Southeast Asia and beyond.

We are transforming healthcare through Data Intelligence. Our Big Data platform aggregates raw data that reside in disparate information systems and convert them into computable, structured and standardized data so that they could be further processed to derive deep insights and knowledge using natural language processing, machine learning and other AI technologies.

**IN BRIEF**

We are seeking an experienced marketing leader to build a team to shape and execute our global branding and marketing strategy to enable EVYD to achieve its ambitions.

Reporting to the CEO, the Head of Marketing will have a global remit. The goal is to employ unique and cost-effective strategies to establish EVYD as a leader in health data intelligence solutions and drive adoption.

**RESPONSIBILITIES**
- Overall responsibility for developing and implementing branding and marketing strategies to meet our short and long-term business objectives.
- Plan, direct, communicate and coordinate the overall marketing strategy, lead nurturing and sales conversion, alongside business expansion and overseas expansion plans.
- Accountability and management of marketing budget to ensure optimal ROI.
- Establish top-of-mind awareness for the EVYD brand across free and paid marketing channels.
- Ensure the EVYD brand is consistent across all communication platforms.
- Formulate a coherent approach to content creation to build affinity with key client sets and drive scientific and technological thought leadership.
- Dominate share of voice for health tech industry by profiling leadership, thought leadership pieces and strategic PR engagement with key media.
- Development of marketing collaterals (e.g. decks, brochures, newsletters).
- Drive customer acquisition initiatives across platforms.
- Identify and organise strategic platforms such as events (e.g. World One Health Congress, ASEAN Digital Public Health Conference) to establish new relationships and develop opportunity pipelines.
- Build and effectively manage a team of experienced marketers.

**QUALIFICATIONS**
- A strong desire to learn, grow and collaborate to build a meaningful enterprise that solves the biggest pain points in healthcare by leveraging technology.
- Strong results orientation, with a proven track record of success in branding/marketing positions in Healthcare/Technology.
- Excellent leadership, communication, decision-making, and project management skills to influence and work effectively across levels, functions, and geographies.
- Excellent written and verbal communication skills, a keen eye for design, and a flair for creating impactful marketing campaigns.
- Ability to navigate ambiguity and manage competing priorities in a fast-paced environment.
- At least 10 years of relevant experience.

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