Head of Media for SEA

7 days ago


Singapur, Singapore Haleon Full time
About the Role

We are seeking a highly skilled and experienced Media professional to lead the transformation of Haleon SEA & Taiwan towards an integrated and consumer-first brand communication, media, and engagement model. This is a critical strategic priority for the business, and therefore, a pivotal role in the organization.

Key Responsibilities
  • Develop and execute a gold-standard media strategy and execution plan, effectively managing investment and maximizing ROI.
  • Drive paid digital media adoption and manage key stakeholders to deliver against business objectives and promote key media focus areas.
  • Work closely with the SEAT Media, Digital, and E-commerce Director to conceive local strategy and execute plans.
  • Play a central role in driving the growth of Haleon's power brands, including Panadol, Sensodyne, Centrum, and Caltrate.
Requirements
  • Strategic thinking for alignment with Haleon's longer-term objectives.
  • Comfort with ambiguity and building capabilities/organizations with very little definition.
  • Strong relationships with local media owners and experience in both media planning and buying.
  • Conversant with all forms of digital formats and measurement.
What We Offer

We offer a unique opportunity to be part of a world-leading consumer health company, shaping the future of Haleon and improving everyday health for billions of people. Our agile working culture and commitment to diversity and inclusion make us an attractive employer for talented professionals like you.


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