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Digital Marketing Specialist

1 month ago

Singapur, Singapore Helius Full time
Job Title: Digital Marketing Specialist

Helius is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for creating, managing, and optimizing campaigns across all digital channels to drive revenue growth and cost minimization.

Key Responsibilities:
  • Create and manage campaigns across Google, Facebook, Instagram, YouTube, affiliates, and other digital channels.
  • Set up, manage, and optimize campaigns, including A/B testing of creatives, targeting, and landing pages.
  • Work cross-functionally with business, product, tech, operations, and social teams to optimize programs, campaigns, and landing pages based on real-time performance and ROI goals.
  • Perform ongoing paid keyword discovery, expansion, and optimization.
  • Execute and manage all paid media campaigns directly and in alignment with internal stakeholders.
Requirements:
  • 4-5 years of hands-on campaign and budget management experience with high-growth consumer tech startups, e-commerce companies, or digital marketing agencies.
  • Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, and ad networks.
  • Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, Branch/AppsFlyer, and others.
  • Prior experience in app marketing will be highly preferred.
  • Experience running programmatic, reach, frequency/awareness-based campaigns across digital channels would be a plus.
  • A solid understanding of digital marketing and proficiency in performance marketing channels and user acquisition KPIs.
  • Previous experience working with e-commerce companies or marketing agencies.
  • Proven track record of developing and executing successful paid search marketing and app acquisitions for the Vietnam market.
  • Strong analytical skills with the ability to analyze data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions.
Desired Skills:
  • Proficiency in English.
  • Strong written and verbal communication.
  • High ownership and ability to work with minimal supervision.
  • Have accountability for targets across multiple projects and perform on tighter deadlines.
  • Excellent ability to multi-task and prioritize.
  • Ability to collaborate across stakeholders.
  • Exceptional interpersonal skills that will aid in the execution of duties.

Why Helius? We are a dynamic and innovative company that values creativity, teamwork, and continuous learning. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.