Digital Marketing Specialist
4 weeks ago
Job Title: Digital Marketing Specialist
Job Summary:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Helius. As a key member of our marketing team, you will be responsible for creating, managing, and optimizing campaigns across all digital channels to drive revenue growth and customer engagement.
Key Responsibilities:
- Create and manage campaigns across Google, Facebook, Instagram, YouTube, and other digital channels.
- Set up and optimize campaigns, including A/B testing of creatives, targeting, and landing pages, to ensure revenue maximization and cost minimization.
- Work cross-functionally with business, product, tech, operations, and social teams to optimize programs, campaigns, and landing pages based on real-time performance and ROI goals.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Execute and manage all paid media campaigns directly and in alignment with internal stakeholders.
Requirements:
- 4-5 years of hands-on campaign and budget management experience with high-growth consumer tech startups, e-commerce companies, or digital marketing agencies.
- Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, and ad networks.
- Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, Branch/AppsFlyer, and others.
- Prior experience in app marketing will be highly preferred.
- Experience running programmatic, reach, frequency/awareness-based campaigns across digital channels would be a plus.
- A solid understanding of digital marketing, proficiency in performance marketing channels, and user acquisition KPIs.
- Previous experience working with e-commerce companies or marketing agencies.
- Proven track record of developing and executing successful paid search marketing and app acquisitions for the Vietnam market.
- Strong analytical skills with the ability to analyze data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions.
What We Offer:
- Opportunity to work with a dynamic and growing company.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
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