Digital Marketing Specialist
4 weeks ago
About the Role
We are seeking a highly skilled Digital Marketing Specialist to join our team at Only Aesthetics. The ideal candidate will have a strong background in digital marketing and content creation, with a passion for developing engaging content to attract and retain customers.
Key Responsibilities
- Assist in conceptualizing and overseeing the implementation of marketing campaigns, promotional activities, and launches.
- Create PR kits for cross-promotion and awareness during festive and promotional periods for all brands and products under Only Aesthetics.
- Collaborate with agencies and other vendor PR partners.
- Liaison with the media to expand marketing efforts.
- Edit and post content, videos, podcasts, and audio content on social media platforms and online sites.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
- Manage and maintain the company's owned media, including websites, social media platforms, mobile apps, and email/CRM software.
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
- Conduct research on market trends, brand audiences, and competitors, and end-to-end consumer journey to drive engagements and conversions.
Requirements
The ideal candidate will have a strong background in digital marketing and content creation, with a passion for developing engaging content to attract and retain customers. They will be up-to-date with new technologies and marketing trends, and have excellent communication and project management skills.
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