Digital Communications Specialist

4 weeks ago


Singapur, Singapore Nanyang Technological University Full time
Job Title: Digital Communications Specialist

We are seeking a highly skilled Digital Communications Specialist to join our team at Nanyang Technological University. The successful candidate will be responsible for developing and executing impactful integrated communication plans, overseeing digital media, and driving internal and external communications.

Key Responsibilities:
  • Conceptualize, develop, and implement effective integrated communication plans to enhance the reputation of WKWSCI.
  • Oversee and/or execute administrative processes for marketing activities, including procurement of services and managing budgets.
  • Perform incident/crisis management.
  • Build and execute digital media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Ensure alignment of messaging and content and consistency of tonality and visual presentation across all relevant communication channels.
  • Develop, implement, and update a comprehensive digital media calendar and day-to-day social media activities and execute creatives for scheduled and ad-hoc content ideas.
  • Oversee social media pages for all WKWSCI's programmes, including approval of posts.
  • Leverage digital media services and analytics to track performance of content and campaigns across channels and platforms and to identify areas for insights, content, best practices, and media optimization with the intention to increase mindshare to targeted audiences.
  • Identify new channels/platforms for content amplification and engagement.
  • Monitor online sentiments and manage engagement on the school's digital media platforms.
Requirements:
  • A Bachelor's degree from a recognized university, preferably in communication, preferably at least 6 years of relevant work experience in social media, digital marketing, and communications.
  • Good knowledge of the rapidly changing media and communications industry, and the digital marketing strategies and channels to develop integrated marketing communication plans with school's stakeholders.
  • Strong knowledge of social media platforms and messaging app, including Facebook, Instagram, LinkedIn, TikTok, and Telegram, and experience with content creation for digital communications preferred.
  • Proficiency in design (Photoshop, Illustrator, InDesign), editing software (Photoshop, Premiere Pro), and social media management tools (Emplifi).
  • Functional knowledge of Web design and development.
  • The coordination of media strategy and press releases to ensure targeted audience engagement requires fluency in English for effective communication and writing.


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