Senior Digital Marketing Specialist
4 weeks ago
Job Responsibilities :
We are looking for a data-driven individual to join our Razer.com dynamic team as SEO & Digital Marketing Specialist/Associate Manager. You will be responsible in supporting key activities in driving revenue through digital marketing campaigns across paid media, SEM, SEO, EDM and etc.Responsibilities
Conduct SEO audits and analysis of site health, proposing gaps for improvement on page speed, meta data and site content, site architecture and backlinks to improve organic traffic rankings.Ability to run keyword analysis and provide recommendations for key product verticals and working closely with product team on optimal site content to drive relevant trafficWork closely with web developers to fix technical SEO issues, meta data, redirects, and page load speedsConduct SEO workshops across different teams within the company to educate SEO best practices within their respective fields and provide SEO expert advice where applicable.Execute digital marketing activities including advertising on search platforms, social media platforms and display platforms alongside our affiliate and email marketingCreate high-quality, persuasive, and engaging copy in line with brand guidelines as part of campaign execution.Manage, plan and track campaigns in accordance with product roadmaps and always-on campaigns to meet revenue objectives.Adopt a data-driven approach in decision-making to improve the overall go-to-market strategy, tactics, and performance.Close collaboration with email-marketing, affiliate marketing, product managers, category managers and across different business units.Stay abreast of best practices and latest trends in SEO, social media, digital marketing, web analytics, digital content and campaign management to identify new marketing platforms/opportunities.Pre-Requisites :
Bachelor’s degree or equivalent experience.Minimum 3 years of work experience within digital marketing.Good knowledge and prior hands-on experience with SEOPractical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.Experience in media planning and execution on an international / global level.Experience within ecommerce metrics and KPIs.Analytical skills to interpret and present data to high-level stakeholders.Interpersonal skills to collaborate with global stakeholders.Time management skills to take on multiple tasks and meet deadlines.Team oriented, ability to work in a matrix organization, effectively and autonomously.Are you game?
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