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Digital Performance Specialist

2 weeks ago

Singapore beBeeDigitalMarketing Full time $90,000 - $120,000

**Job Title:** Digital Performance Specialist

Job Description

As a key member of the Digital Performance and Martech team, you will play a crucial role in driving digital media and performance marketing initiatives across the organization. Your expertise in search engine marketing, digital media, programmatic advertising, conversion rate optimization, lead generation, and attribution will help us achieve our business objectives.

Key responsibilities include:

  • Managing always-on digital campaigns for lead generation across paid and organic channels.
  • Collaborating with strategic marketing teams to develop and execute integrated digital marketing campaigns.
  • Working closely with brand marketing teams to develop digital communications and assets.
  • Partnering with media agencies and digital agencies to plan, develop, and execute digital campaigns for branding and acquisition purposes.
  • Regularly monitoring and optimizing digital campaign performance using various analytics tools and stakeholders.

Martech Responsibilities

  • Managing dashboards and reporting for digital analytics to ensure regular review and maintenance of Prudential's digital properties.
  • Managing monthly SEO, ASO, AIO, and CRO activities in conjunction with the webmaster to enhance the digital experience for consumers.
  • Collaborating with content and customer experience teams to further improve SEO, ASO, AIO, and CRO activities for Prudential's digital properties.
  • Executing and optimizing website journeys to drive lead generation or other objectives for Prudential's digital properties.
  • Developing and executing lead nurture journeys for prospects and existing customers.
  • Working with lead management, CRM, analytics, and IT teams to develop and improve lead management, marketing automation, and integrations.

**Required Skills and Qualifications**

To succeed in this role, you will need:

  • Outstanding communication and interpersonal skills.
  • Excellent analytical and problem-solving skills.
  • Deep familiarity with key digital media platforms and best practices.
  • Working knowledge of Google AdWords, Webmasters, Optimize, Multi-channel attribution, Web Analytics, SEO/ASO, AIO, and SEM.
  • Strong analytical background with good knowledge of leads generation campaign and systems.
  • Experienced in social and web analytics, advertising technologies, and platforms such as Google Analytics, Facebook Ads, and other social advertising platforms.
  • Basic knowledge of CMS, Marketing Automation, and CRM tools.

**Benefits**

Prudential offers a comprehensive benefits package, including:

  • Equal opportunities employer.
  • Equality of opportunity and benefits for all who apply and work for our organisation irrespective of sex, race, age, ethnic origin, educational, social, and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time/fixed-term work.

**Others**

We encourage applicants from diverse backgrounds and perspectives to apply for this exciting opportunity to join our team