Digital Performance Specialist

6 days ago

Singapore beBeeEcommerce Full time $80,000 - $120,000
E-commerce Specialist

We are seeking an experienced E-commerce specialist to drive online performance through the execution and optimization of paid campaigns across multiple platforms.

This role involves setting up and managing campaign tracking, product feed updates, SEO efforts, and performance reporting to support traffic growth and conversion targets.

Responsibilities
  1. Plan, implement and manage sponsored campaigns across Google, Facebook, Bing, and Criteo for traffic and conversions together with the marketing team.
  2. Set up and analyze the performance of advertising campaigns, ensuring they align with business objectives.
  3. Develop social media plans and drive awareness for key products and newly launched products.
  4. Close collaboration with marketers, designers on digital marketing consistency.
  5. Undertake content marketing initiatives to achieve business targets.
  6. Monthly performance reporting and channel analysis on web and mobile ecommerce.
  7. Competitors' site study to identify opportunities for competitive improvement.
  8. Work closely with e-comm team on products placement and accurate pricing for an effective promotional campaign.
  9. Develop and execute on-page SEO, including product content and URL structure.
  10. Monitor organic traffic and search ranking using SEMrush for SEO.
  11. Assist with daily E-com operations (orders and fulfillment).
Requirements
  • Bachelor's degree or diploma in e-commerce, marketing, business, or a related field.
  • Proven experience in e-commerce operations and digital marketing.
  • Familiarity with e-commerce platforms, content management systems, and analytics tools.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication and interpersonal skills.
  • Experience with SFCC.
  • Experience in tracking SEM / SEO and well as good understanding of GTM.
  • Attention to detail.
  • Ability to work both independently and as part of a team.
Preferred Candidate Profile
  • Able to work on one Saturday (full day) a month and also on weekends during peak seasons such as Chinese New Year, Double 11.1

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