Digital Performance Specialist
1 week ago
We are seeking a skilled Digital Performance Specialist to join our team. This role involves driving business growth through data-driven digital marketing strategies.
Key Responsibilities- Develop and execute paid acquisition channel plans, including Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms
- Analyse campaign performance and optimise SEM initiatives for maximum ROI
- Collaborate with cross-functional teams to develop ad copies, landing pages, and campaign assets
- Track and report on campaign and web performance metrics, such as traffic, conversions, funnel behaviour, bounce rates, and channel attribution
- Create dashboards using GA4, Looker Studio, or Power BI to visualise KPIs for stakeholders
- Support data-driven campaign planning with predictive models, historical trends, and A/B testing
- Identify drop-off points in the booking funnel and recommend improvements
- Collaborate with UX and tech teams to implement A/B tests and CRO strategies
- Align efforts with revenue and product teams to match demand with offer strategy
- At least 3 years' experience in digital marketing or analytics, preferably in travel or hospitality
- Hands-on experience with Google Ads, Meta Ads, and/or affiliate platforms
- Proficient in GA4, Google Tag Manager, and/or Looker Studio
- Solid understanding of digital marketing funnels, customer journeys, and online booking behaviour
- Familiarity with basic visualisation or marketing automation tools is a plus
- Strong commercial acumen and ability to tie performance to business outcomes
- Analytical mindset with clear communication and presentation skills
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