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Ad Tech Professional

1 week ago

Singapore Hubstaff blog Full time
Key Responsibilities
We are looking for a talented Product Marketing Manager to join our team in Europe. As a key member of our team, you will be responsible for conceptualizing, planning, and executing new ad campaign launches. You will also analyze market trends, competitor strategies, and customer behavior to identify opportunities for product enhancements.

Main Responsibilities:
• Conceptualize, plan, and execute new ad campaign launches
• Analyze market trends, competitor strategies, and customer behavior to identify opportunities for product enhancements
• Define and document marketing assets / online product development requirements (e.g., landing pages, banners, funnels, APIs, payment integrations) and communicate them effectively to the development team
• Work closely with the media buying team (Google Ads, DSPs) to test and optimize user flows and improve conversion rates

Requirements:

3+ years of experience in product marketing, growth marketing, or a related role within performance marketing, ad tech, or mobile marketing

Basic understanding of programmatic media buying as well as the performance-based advertising ecosystem (i.e., Google Ads, Facebook, DSPs, affiliate marketing, and CRO). Strong knowledge when it comes to landing page production, tracking solutions, API integrations, postback integrations etc. Experience working with development teams and writing clear product requirements (PRDs). Hands-on experience with A/B testing, analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.). Data-driven mindset with strong problem-solving and project management skillset. Strong organizational and multitasking abilities. Exceptional attention to detail.

Benefits:
A collaborative and innovative work environment where you can grow your skills and career. We offer competitive salary and flexible work-life balance. Paid annual leave and sick leave. Fun team building activities including annual company trips, team activities etc. An inclusive environment of friends who happen to work together.