Livestream Marketing Specialist

3 days ago

Singapore beBeeLivestream Full time $60,000 - $80,000

Our team seeks a dynamic individual to spearhead Affiliate marketing efforts through KOL livestream management. This role is pivotal in building and maintaining strong relationships with top livestreamers and celebrities - driving livestream supply and conversions to meet commercial goals.

Job Description
  • Relationship Management: Develop and maintain strong partnerships with top streamers to maximise livestream performance and drive conversions
  • Strategy & Growth: Ideate and implement new strategies and amplification tactics to onboard streamers and accelerate their growth within Shopee Live
  • Cross-functional Collaboration: Work closely with internal teams to execute strategic projects and improve operations
  • External Partnerships: Collaborate with external agencies and Multi-Channel Networks (MCNs) to onboard and nurture streamers, ensuring sustained creator growth
  • Performance Tracking & Optimisation: Track and analyse initiative performance, leveraging data-driven insights to refine strategies and enhance success metrics
  • Competitive Analysis: Monitor and analyse competitor campaigns to identify insights, trends, and opportunities that can strengthen our own strategies
Required Skills and Qualifications
  • Bachelor's degree in any field
  • Strong communication and interpersonal skills
  • Strong analytical and project management skills, with proficiency in Microsoft Excel
  • Keen interest in social media marketing, influencer marketing, and the evolving digital marketing landscape
  • Team player with an aptitude for work and the drive to constantly outperform KPIs
  • Excellent command of English; fluency in additional languages (e.g., Mandarin) is a plus to facilitate effective communication with KOLs
  • Experience in livestream, talent management, client management, e-commerce and affiliate industry would be an added advantage

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