Digital Marketing Strategist

3 weeks ago

Singapur, Singapore Singapore Airlines Full time

Job Title: Global Advertising Manager

Job Summary:

We are seeking a highly skilled Global Advertising Manager to join our Brand & Marketing department at Singapore Airlines. As a key member of our team, you will be responsible for driving global revenue and delivering seamless user journeys for our customers through the conceptualization and execution of online always-on and remarketing strategies.

Key Responsibilities:

* Develop and implement global always-on prospecting, remarketing, and strategy to in-market audiences and visitors on mobile app via paid ads (display and social campaigns) and owned (email and mobile push notifications) channels.

* Maintain and continually enhance the retargeting/remarketing user journeys to ensure that customer experience is personalized and seamless while maximising conversions and revenue.

* Regular analysis of campaign data and utilization of insights to provide recommendations that optimize performance, drive bookings, and return on ad spend (ROAS).

* Work closely with external partners such as our media/creative agency, Google, Meta, Quantcast, Sojern, DSPs, Tiktok, Dynamic Content Optimization (DCO), to develop and customize ad creatives, ad messages, audience targeting, campaign activation, design of A/B tests for optimization, and application of other best practices.

* Manage contracts with external parties, inclusive of programmatic, social, and ad partners.

* Steer and guide SQ's global offices to execute local prospecting and remarketing campaigns, aligned with head office's strategy.

* Own the strategy's goals/KPIs, management of ad budgets, regular management reporting of campaign results, as well as presentation updates to all Stakeholders, inclusive of local offices.

* Territory Management of Regions/Local Markets and Head Office Business Units in campaign planning, execution, application of best practices, optimization, and measurement.

* Develop and manage the prospecting/remarketing training modules as well as the competency framework to improve and monitor competencies of global offices' digital marketing staff.

* Collaborate with internal stakeholders such as IT, data governance, and e-commerce departments for technical enhancements and data audits relating to remarketing and retargeting activities.

Requirements:

* Bachelor's Degree

* Proficiency in Prgrammatic advertising, Google DV360, Facebook Dynamic Ads for Travel (DAT), DSPs, Google Tag Manager, Google Analytics, DoubleClick Campaign Manager is preferred

* Experience in digital/performance marketing, programmatic display and social campaigns, retargeting/remarketing, tag management is preferred

* Possess basic HTML and Javascript knowledge

* Data-driven and design-thinking mindset

* Meticulous, organised, independent, and pro-active

* Commercially and performance-oriented

* Keen interest in digital marketing and the willingness to learn

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