Senior Digital Marketing Strategist
4 days ago
Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.
Job SummaryWe are seeking a Senior Digital Strategist to lead digital marketing acquisition programs for hotel clients. You will consult with our clients to craft and execute innovative digital marketing solutions that drive customer acquisition to optimizing long-term growth, leveraging a deep understanding of their unique business needs and target markets.
Key Responsibilities- Drive Digital Acquisition Programs: Own and execute digital marketing campaigns and corresponding strategies, including PPC, SEO, and online media, with the aim of acquiring and growing qualified website traffic and direct conversions for hotel customers across global regions, with a particular focus on APAC region.
- Consult and Strategize: Partner with hotel clients to identify business objectives, assess their target markets, and develop creative, data-driven marketing solutions that meet their needs.
- Analyze and Report: Deliver insightful program reports and analytics, interpreting performance data to demonstrate value and recommend enhancements.
- Industry Expertise: Stay informed on digital marketing trends and industry benchmarks, proactively guiding clients on best practices and optimization strategies.
- Client Relationship Management: Build and maintain strong relationships with clients, ensuring their satisfaction through consistent communication, routine account management, and support in contract negotiations and renewals.
- Present and Educate: Present comprehensive digital marketing acquisition plans to hotel clients and serve as their primary point of contact for troubleshooting and strategic guidance.
- Leverage Partnerships: Collaborate with industry partners to optimize and activate digital marketing channels for client campaigns.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing in B2C sectors with hands-on experience managing PPC and online media campaigns and SEO programs.
- Ability to own customer relationship for digital marketing items, including the ability to present and explain digital marketing budget plans, campaign performance and strategic recommendations.
- Exceptional analytical skills, with the ability to convey data-driven insights effectively to clients.
- Ability to engage and coordinate with both internal and external stakeholders, including high-level external decision makers.
- Familiarity with hotel branding, marketing or distribution will be a plus.
- Excellent written and verbal communication skills in English and a major Asian language.
- High levels of integrity and professionalism.
- Strong analytical and problem-solving abilities.
- Meticulous attention to detail and commitment to follow-through.
- Independent worker who thrives in a highly matrixed global organization.
- Ability to travel as required (10%).
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