Senior Strategist
1 day ago
We are seeking a highly skilled Senior Strategist to join our team at Digitas. As a key member of our strategy team, you will be responsible for developing and executing end-to-end customer experience strategies that drive business growth and customer loyalty.
Key Responsibilities:- Develop connected strategies on digital channels to drive customer engagement and loyalty
- Map customer journeys and create engagement plans that integrate big ideas with experience solutions
- Promote data-driven strategies that integrate customer marketing analytics with the strategy
- Develop measurement strategies to ensure business impact for digital channels
- Define, review, and optimize always-on strategies on client-owned channels, including digital platform experience and personalization
- Play a key team role in pitch and business development requirements
- Maintain relationships and support strategy leaders in Digitas and Publicis Groupe
- Develop the right expectations, manage stakeholders, and own quality delivery
- 4-6 years of strategy experience in relevant digital and creative agencies, with consulting and client-side experience also considered
- Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision, design, and implementation
- Demonstrable experience in strategic engagements with regional or global client brands in multi-cultural, multi-agency, and network teams
- Comfortable with insight generation, preparing briefs, and briefing stimulus, and able to coordinate the creative process with appropriate support from seniors
- An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools, and analytics techniques to uncover insight
- Strong track record transforming complex customer information from research and data insights into compelling mapped journeys
- Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Food & Beverage, FS, Consumer Electronics, Pharma
- Ability to work independently and collaboratively with members of multi-functional teams (client leads/UX/data/creative/media)
- Relevant knowledge on leading marketing technologies (Martech) and digital experience platforms (DXP) popular in APAC
Above all, we are looking for someone with a strong work ethic driven by creative passion, positive energy, and a desire to grow with the company.
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