Senior Strategist

1 month ago


Singapur, Singapore Digitas Full time
Job Title: Senior Strategist

We are seeking a highly skilled Senior Strategist to join our team at Digitas. As a key member of our strategy team, you will be responsible for developing and executing end-to-end customer experience strategies that drive business growth and customer loyalty.

Key Responsibilities:
  • Develop connected strategies on digital channels to drive customer engagement and loyalty
  • Map customer journeys and create engagement plans that integrate big ideas with experience solutions
  • Promote data-driven strategies that integrate customer marketing analytics with the strategy
  • Develop measurement strategies to ensure business impact for digital channels
  • Define, review, and optimize always-on strategies on client-owned channels, including digital platform experience and personalization
  • Play a key team role in pitch and business development requirements
  • Maintain relationships and support strategy leaders in Digitas and Publicis Groupe
  • Develop the right expectations, manage stakeholders, and own quality delivery
Qualifications:
  • 4-6 years of strategy experience in relevant digital and creative agencies, with consulting and client-side experience also considered
  • Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision, design, and implementation
  • Demonstrable experience in strategic engagements with regional or global client brands in multi-cultural, multi-agency, and network teams
  • Comfortable with insight generation, preparing briefs, and briefing stimulus, and able to coordinate the creative process with appropriate support from seniors
  • An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools, and analytics techniques to uncover insight
  • Strong track record transforming complex customer information from research and data insights into compelling mapped journeys
  • Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Food & Beverage, FS, Consumer Electronics, Pharma
  • Ability to work independently and collaboratively with members of multi-functional teams (client leads/UX/data/creative/media)
  • Relevant knowledge on leading marketing technologies (Martech) and digital experience platforms (DXP) popular in APAC

Above all, we are looking for someone with a strong work ethic driven by creative passion, positive energy, and a desire to grow with the company.


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