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Esports Marketing and Development Specialist

1 week ago

Singapore Garena Full time

About This Role:

This is a senior-level position responsible for developing and executing innovative marketing strategies to support our esports tournaments, global events, and products. The successful candidate will have a proven track record in developing and executing effective marketing plans, presenting them to internal and external partners, and ensuring strategic alignment and adequate level of support.

Key Responsibilities:

  • Develop and execute innovative marketing strategies to drive engagement and revenue growth.
  • Presentation of marketing plans to internal and external partners, ensuring strategic alignment and adequate level of support.
  • Definition of global guidelines, timeline, and best practices for marketing campaigns across different esports experiences and products.
  • Establishment of a framework for distributing marketing assets to maximize ROI on content production and grow owned channels.
  • Collaboration with global and local content creators and community engagement teams on esports co-streaming strategy and execution.
  • Development of initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs.
  • Supervision of the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans.
  • Management of relationships with online platforms to support esports and competitive gaming.
  • Measurement and reporting on the performance of marketing campaigns, gaining insights and evaluating against goals.
  • Tracking of performance metrics and adjustment of marketing efforts accordingly.

Requirements:

  • Minimum of 5 years of experience in a similar role within the esports industry.
  • In-depth knowledge of the esports ecosystem and trends, as well as social media marketing and analytics tools.
  • Strong communication skills in both English and Chinese.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Able to handle multiple tasks simultaneously and willing to work on weekends.
  • Willingness to undertake frequent business trips.
  • Passionate gamer with a strong interest in FPS/Battle Royale genres.