Esports Marketing Lead

5 days ago


Singapore Garena Full time
About the Role

We are seeking an experienced Senior Associate/Assistant Manager, Regional Esports Marketing to join our team at Garena. As a key member of our marketing team, you will play a critical role in driving the success of our esports initiatives. Your primary responsibility will be to develop and execute marketing strategies that engage fans and promote our esports experiences and products.

You will be working closely with cross-functional teams to design and implement innovative marketing plans that meet our business objectives. This includes creating and presenting marketing strategies to internal and external partners, establishing global guidelines and best practices for marketing campaigns, and distributing marketing assets to maximize ROI on content production and grow owned channels.

The ideal candidate will possess a strong understanding of the esports ecosystem, social media marketing tools, and analytics. They should also have excellent communication skills in both English and Chinese, as well as the ability to think creatively and generate innovative marketing ideas. Additionally, they must be able to handle multiple tasks simultaneously, work effectively under pressure, and adapt to changing priorities.

This is an excellent opportunity for a seasoned marketer looking to make a meaningful impact in the esports industry. If you are passionate about gaming and committed to delivering exceptional results, we encourage you to apply for this exciting role.

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