Marketing Assistant Manager, Commercial
1 month ago
Role Summary
We are seeking a highly skilled Marketing Assistant Manager, Commercial to join our team at Lenovo. The successful candidate will be responsible for developing and executing marketing strategies to drive business growth and customer engagement in the commercial segment.
Key Responsibilities
- Partner with the business team to generate customer insights and develop targeted marketing campaigns to drive awareness and consideration for Lenovo's commercial offerings.
- Design and adapt WW campaigns to generate awareness and consideration for the brand and specific offerings using traditional or digital mass media and targeted marketing campaigns across the funnel.
- Create a clear and strong demand generation program and work closely with Enterprise & SMB business teams to drive it.
- Own and manage the SMB community across various social media handles of Lenovo and create differentiated engagement strategies for focused accounts.
- Think of innovative ideas to build CEO/CIO engagement around Lenovo as an E2E solutions provider brand.
- Regularly interface with business leaders and sales managers to understand the pipeline and enablement needs and help define and develop action plans to close the gaps.
- Interface with WW & AP Marketing teams to provide country-specific feedback and gaps to WW teams in terms of product, messaging, pipeline, channels, and strategy.
- Develop and execute industry-focused strategies in priority sectors, such as EDU and StartUps, as defined from time to time.
- Develop marketing tech adoption in the backend for clear and visible results and work in close collaboration with the Marketing automation teams to create clear client journeys and logic maps.
- Work closely with segment teams in identifying and creating databases for targeted marketing and sales outreach to focus accounts.
- Define and execute ABM strategy for chosen focus accounts, across 1:1 or 1:many tactics.
- Handle database management for commercial marketing, comprising quarterly new account creation, account movements between segments, and regular reporting cadence.
Additional Information
This role is based in Singapore and will require regular collaboration with global teams.
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