Digital Acquisition and Partnership Growth Expert
2 weeks ago
HSBC is a leading global banking and financial services organization with a presence in over 80 countries. Our vision is to be the world's leading international bank.
About the RoleWe are seeking an experienced Digital Acquisition and Partnership Growth Expert to join our team in Singapore. As a key member of our Wealth and Personal Banking department, you will play a crucial role in driving customer acquisition and growth through strategic partnerships and digital channels.
Key Responsibilities- Develop and execute customer acquisition strategies targeting key customer segments to drive growth, focusing on digital and traditional channels.
- Collaborate with analytics teams to leverage customer insights and analytics enabling personalized marketing campaigns, identifying high-value prospects and improving acquisition strategies for targeted customer segments.
- Lead initiatives to streamline and enhance the customer onboarding/engagement journey and acquisition touchpoints, focusing on optimization to improve customer experience and overall conversion rates across channels.
- Identify, negotiate, and establish strategic partnerships to enhance product offerings, expand reach, and deliver value-added services to customers.
- Define KPIs and success metrics for acquisition and partnership programs, regularly monitoring and analyzing performance data to adjust strategies, maximize ROI, and meet acquisition targets.
- 8+ years of experience in strategic planning, customer acquisition, strategic partnership, or consulting. Proven track record in executing data-driven acquisition strategies to deliver measurable growth.
- Expertise in data analytics and customer insights – strong background in using tools to interpret customer data, derive actionable insights, and from strategic decisions that optimize acquisition efforts.
- Experience in identifying, managing strategic partnerships with partners including contract negotiations and co-marketing efforts. Ability to establish and sustain relationships that align with business goals and enhance customer acquisition.
- Proven ability to work closely with cross-functional teams to develop acquisition campaigns and ensure seamless customer experience.
- Ability to problem-solve individually or in a group setting.
- Ability to shift priorities quickly, while maintaining a high degree of organization and control.
We offer a competitive salary of SGD 120,000 - 180,000 per annum, depending on experience, plus additional benefits, including health insurance, retirement savings plan, and opportunities for career growth and professional development.
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