Digital Growth Strategist
19 hours ago
About the Role:
At AMBITION GROUP SINGAPORE PTE. LTD., we're seeking a Digital Growth Strategist to drive the expansion and success of our mobile app. This role focuses on increasing app downloads, user engagement, and retention through strategic marketing campaigns and collaboration with key teams.
Key Responsibilities:
App Promotion and Growth
- We are looking for a talented Digital Growth Strategist to develop and execute strategies to promote the app and drive downloads.
- The ideal candidate will create and implement campaigns to boost app usage and retain users.
- This includes optimizing app visibility through ASO (App Store Optimization) and creative improvements.
Digital Marketing Campaigns
- We need a highly motivated Digital Growth Strategist to plan and run performance-driven campaigns across social media, search engines, email, and app stores.
- The successful candidate will explore new channels and partnerships to attract and engage users.
- Stay updated on the latest app marketing trends and technologies.
User Engagement and CRM
- The ideal candidate will use CRM tools to design personalized user journeys to enhance engagement and retention.
- Analyze user behavior to identify areas for improvement and growth.
Performance Tracking
- Monitor KPIs like downloads, engagement, and ROI, ensuring campaign goals are met.
- Provide insights based on app performance data to refine marketing strategies.
Collaboration and Leadership
- Work with product and design teams to enhance user experience.
- Lead and mentor a high-performing app marketing team.
Requirements:
The estimated salary range for this role is SGD 80,000 - SGD 110,000 per annum, depending on experience. We offer a comprehensive benefits package, including medical insurance, flexible working hours, and professional development opportunities.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in app marketing or digital product marketing with a track record of driving user acquisition and engagement.
- Strong expertise in CRM and data-driven marketing campaigns.
- Deep understanding of mobile app ecosystems, including app stores, social media platforms, and advertising networks.
- Proficiency in performance marketing tools like Google Ads and Facebook Business Manager.
- Hands-on experience with user acquisition campaigns and marketing analytics tools.
- Excellent project management and organizational skills.
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