Strategic Brand Development Lead

7 days ago

Singapore beBeeBrand Full time $80,000 - $120,000

Job Description:

We are seeking a highly skilled Strategic Brand Development Lead to join our team. This role is responsible for developing and executing brand strategies to enhance brand equity and positioning across all sales channels.

  • Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
  • Ensure consistent brand messaging and alignment with the company's mission and values across all sales channels and distribution platforms.
  • Partner with cross-functional teams (sales, customer service & etc) to deliver cohesive, compelling brand experiences.
  • Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
  • Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

Required Skills and Qualifications:

  • Proven experience in brand management and digital marketing, preferably within the FMCG industry.
  • Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).
  • Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
  • Project management skills, with the ability to handle multiple campaigns across different sales channels.
  • Creative thinking, problem-solving skills, and exceptional attention to detail.
  • Proficiency in graphic design tools is a plus.

Benefits:

This role offers a dynamic work environment, opportunities for growth and development, and a competitive compensation package.

Others:

The ideal candidate will have a passion for brand development and a strong understanding of the FMCG industry.

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