Omnichannel Brand Development Lead

2 days ago

Singapore beBeeMarketer Full time $80,000 - $120,000
Marketing Manager

We are seeking an experienced Marketing Manager to drive high-impact campaigns and brand growth in Singapore.

In this role, you will lead strategic marketing initiatives to enhance brand awareness, customer engagement and market share, contributing to our continued expansion and success.

  • Lead marketing efforts in Singapore, overseeing omnichannel branding, digital initiatives and marketing campaigns.
  • Develop and execute integrated marketing strategies to drive brand awareness and engagement through paid advertising, content marketing, social media and PR.
  • Leverage insights and market research to identify consumer needs, industry trends and commercial opportunities that drive business growth.
  • Define key performance indicators and utilise analytics to measure, optimise and enhance marketing effectiveness.

The ideal candidate will have:

  • 8+ years' experience in B2C omnichannel marketing, digital advertising or brand management.
  • Background in retail, consumer tech, e-commerce, vision care or high-growth start-ups is a plus.
  • Proven ability to create impactful content, including presentations, creative assets and PR materials.
  • Strong expertise in marketing strategy, digital and social media.
  • Creative and data-driven thinker with a results-oriented approach.
  • Excellent stakeholder management and collaboration skills.

This is a mid-senior level position requiring a Full-time commitment.

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