Manager, Omnichannel Lead Management

2 weeks ago

Singapore AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

WE ARE LOOKING FOR.....

The role will have a solid line reporting into the Director, Omnichannel Marketing with dotted line to the functional heads of Existing Client Management

Omnichannel Lead Management:

- Participate in key omnichannel meetings & provide support to influence the alignment of the omnichannel distribution initiatives to the regional/ group level
- Partner with the local teams to identify & execute hands-on initiatives and tactics to help improve the quality and scale of lead generation across channels
- Coach the local teams to improve their base skills on digital marketing and automation

Existing Client Management:

- Support the Existing Client Management function in working with the AIA entities to collate, analyze and identify areas of improvement on their business performance
- Support the deployment of the best practices and expansion of the ECM use cases to the Entities
- Assist in identifying, building justifications and influencing the Entities for point technology solutions to improve marketing effectiveness for existing clients and inactive clients
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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