APAC Biosimilar Brand Development Lead

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Opportunity

We are seeking a highly skilled and experienced marketing professional to join our APAC marketing team as a Regional Marketing Manager.

The successful candidate will be responsible for leading the development and execution of strategic business and marketing plans to drive the growth of our biosimilar brands across key indications in key countries in the Asia-Pacific region.

This is an exciting opportunity for someone who is passionate about transforming treatment for complex diseases and expanding access to advanced, cost-effective biologic therapies.

About the Role
  • Develop a robust cross-functional APAC brand plan designed to accelerate the growth of our Immunology & Oncology Biosimilar brands.
  • Ensure the plan identifies future trends, addresses key issues, and leverages opportunities to outperform competitors and drive above market growth.
  • Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience.
  • Drive and adapt the global brand positioning, ensuring competitive differentiation and compelling messaging for Biosimilar products.
Key Responsibilities
  1. Develop and execute strategic business and marketing plans to drive the growth of our biosimilar brands.
  2. Lead the development and implementation of integrated marketing programs to promote our Biosimilar products.
  3. Foster strong communication and alignment with local marketing and sales teams.
  4. Establish robust monitoring mechanisms to track the execution and impact of marketing programs.
Requirements
  • University degree (ideally Science and/or Business)
  • Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at a country or regional level.
  • Proven success in Immunology & Oncology Biosimilar brand management.
Benefits

This role offers a unique opportunity to work with a dynamic team and contribute to the growth of our Biosimilar brands in the APAC region. As a Regional Marketing Manager, you will have the opportunity to develop your skills and expertise in marketing and business planning, and make a meaningful contribution to the company's success.

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