
Senior Biosimilar Brand Manager
6 days ago
As a Regional Marketing Manager for the Asia-Pacific region, you will be responsible for leading the development and execution of strategic business and marketing plans to drive growth of Abbott's Immunology and Oncology biosimilar brands across key indications in key countries. This role is central to expanding access to advanced, cost-effective biologic therapies that are transforming treatment for complex diseases.
- Develop robust cross-functional APAC brand plans designed to accelerate growth of Abbott's Immunology & Oncology Biosimilar brands.
- Ensure plans identify future trends, address key issues, and leverage opportunities to outperform competitors and drive above-market growth.
This role requires:
- A university degree (ideally Science and/or Business).
- Minimum 5 years of pharmaceutical/oncology sales and marketing experience at a country or regional level.
- Proven success in Immunology & Oncology Biosimilar brand management.
- Experience working within Asian markets is a significant advantage.
Key responsibilities include:
- Strategic Marketing: Develop and implement marketing strategies to drive growth and expand market share.
- Market Insights and Research: Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience.
- Brand Differentiation: Drive and adapt the global brand positioning, ensuring competitive differentiation and compelling messaging for Biosimilar products.
- Integrated Marketing Programs: Oversee the execution of integrated marketing programs for Biosimilar products.
- Launch Excellence: Plan and execute launches for new Biosimilar products.
- Affiliate Collaboration and Support: Foster strong communication and alignment with local marketing and sales teams.
- Performance Monitoring and Reporting: Establish robust monitoring mechanisms to track the execution and impact of marketing programs.
As a member of our team, you will enjoy:
- The opportunity to work on high-profile projects with a talented team.
- Professional development and growth opportunities.
- A competitive salary and benefits package.
We are a dynamic and innovative company committed to improving people's lives through groundbreaking healthcare solutions. Our team is passionate about delivering exceptional results and making a meaningful difference in the world.
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