Meta Measurement Strategist, Greater China
2 weeks ago
We are seeking a highly skilled Meta Measurement Strategist to join our team in Greater China. As a key member of the Marketing Science team, you will work closely with internal and external stakeholders to advise clients and the industry on measurement strategy and drive business performance.
Key Responsibilities:- Partner with Meta sales teams to develop deep, strategic relationships with Facebook clients through measurement and 'learning agendas' that highlight how clients can improve business outcomes by employing better measurement techniques.
- Manage complex client relationships across various industries and client groups, functions, brands, agencies, and drive client measurement objectives.
- Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media.
- Communicate complex research results to a general audience and provide feedback to cross-functional teams to identify opportunities for new features, products, and partnerships.
- Educate clients, agencies, and the industry on Facebook measurement and research capabilities.
- SIGNIFICANT experience in data analysis in an online environment.
- Bachelor's degree or equivalent required; an advanced degree in statistics, economics, behavioral or social science, or a related quantitative field preferred.
- DIRECT experience independently scoping and executing analytical projects from start to finish.
- DIRECT experience analysing and manipulating large data sets to understand patterns and provide client insights.
- EXCELLENT communication skills with ability to work cross-functionally and influence clients.
- PREVIOUS experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and hive, and/or SQL.
- GOOD understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g. attribution).
- CLIENT-FACING experience, including driving change through adoption of new products or research methods.
- MANDARIN language is required as the role manages relationships and communications with stakeholders/clients in a location where communications are generally made in Mandarin.
- A competitive salary range: SGD $120,000 - SGD $180,000 per annum
- The opportunity to work with a leading technology company and contribute to shaping the future of social technology
- A dynamic and supportive work environment with opportunities for professional growth and development
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