Director, Marketing Science, Global

1 month ago

Singapore Meta Full time
The global head of Marketing Science leads a global team of client facing, analytically curious professionals, working to influence advertisers, agencies, and the industry as a whole on the need to make all marketing measurable. This work will require managing and inspiring a team across the globe and providing leadership within the external community. A successful candidate will drive insights and develop measurement strategies in service to the mission of helping all businesses grow, by transforming marketing practices, grounded in data in science.The person in this role will champion the industry adoption of Meta preferred measurement methods and products as well as managing the development of empirical research for individual clients and at the industry-level. Success will require activating the ecosystem, advising on and executing against the strategy for industry bodies, and accelerating the adoption of good measurement practices from advertisers.Leading candidates will have analytical and critical thinking skills as well as the ability to build deep relationships with executive level marketers and other C level roles. To successfully influence how clients conduct and use measurement, the candidate will need to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team. This role will also require working closely with the Product, Sales and Partnerships teams to develop or pilot new methodologies.

Director, Marketing Science, Global Responsibilities:
  • Lead a team of measurement professionals of varying skill levels across geographies, identifying opportunities for progression, building a leadership bench and identifying and nurturing future leaders
  • Represent the Marketing Science team internally and externally with cross functional teams and at industry events
  • Manage a complex set of client relationships across industry and client groups, functions and brands to drive our measurement objectives. Develop and nurture relationships with key sales leadership partners across the global and manage relationships with regional measurement leads to cross-share knowledge and best practices globally
  • Push clients to measure true business value by building and operationalizing "learning agendas" that highlight how a client can improve business outcomes by employing better measurement techniques. Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the learning agenda leading to client business growth.
  • Implement and monitor against a set of performance indicators the progress of each country and account
  • Develop a strategy for the use of consumer and advertising insights to help advertisers better understand the performance of their marketing spend
  • Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Communicate complex research results to a general audience at both internal and public events
  • Provide feedback to and collaborate with Product, Sale, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and betas
  • Navigate complex and competing initiatives across Meta, synthesize opportunities and prioritize resource allocation to maximize against Meta, Business Acceleration Solutions and Marketing Science goals
  • Global travel required as needed


Minimum Qualifications:
  • 18+ years experience and expertise with advertising measurement methods and technologies
  • Demonstrated leadership skills at an industry level and with senior clients
  • Experience leading leaders across multiple geographies with team management credentials
  • Advanced quantitative skills and working knowledge of statistics and financial or statistical analysis
  • Experience communicating technical content to general audience and effectively at all levels of a client organization
  • Bachelor's degree


Preferred Qualifications:
  • Advanced degree in a quantitative field or an MBA
  • Experience working with product and sales teams, familiarity with Product roadmapping processes and Inbound/Outbound activities


About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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