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Fintech Business Development Specialist
1 month ago
About the Role
">- Contribute to expanding our client base and enhancing our market presence in the fintech industry.
Main Responsibilities
">Key duties include marketing & content management, business development support, and research & project management.
">Marketing & Content Management
">- Social Media Content Creation: Develop and post engaging content on LinkedIn to build brand awareness and support business development efforts.
- Content Development: Support the creation of marketing materials, including case studies, blog posts, and updates for social media and website, with a focus on fintech solutions and our value proposition.
- Campaign Execution: Assist in executing marketing campaigns targeting corporate services, lenders, and platforms, ensuring alignment with business development goals.
Business Development Support
">- Lead Identification: Research and identify key groups of potential prospects.
- Lead Follow-up: Ensure consistent communication with prospective clients, following up on leads to keep relationships warm and opportunities progressing.
- Communication Management: Maintain professional-level communication with prospects, ensuring they remain engaged throughout the sales process.
Research & Project Management
">- Market Research: Conduct research projects as assigned and collaborate directly with the leadership team, contributing insights for key strategic decisions, covering market trends, competitor analysis, and emerging opportunities.
- Project Coordination: Handle ad-hoc tasks and projects, managing them efficiently and delivering clear, actionable insights.
The Ideal Candidate
">- Innovative Mindset: Ability to think creatively to develop new marketing strategies and business development approaches in a rapidly evolving fintech landscape.
- Highly Organized: Strong attention to detail, with the ability to manage multiple tasks and projects simultaneously.
- Self-Starter: Proactive in handling tasks, following up on leads, and delivering projects without constant supervision.
- Team Player: Able to collaborate closely with team members, contributing to the overall success of the company.
- Tech-Savvy: Comfortable working with digital tools and platforms, especially in the areas of marketing and AI.
Requirements
">- 2+ years of experience in business development, marketing, or a similar role, ideally within a B2B enterprise sales environment (SaaS, White Label solutions or Fintech experience).
- Strong communication skills with the ability to maintain professional relationships and follow up on leads effectively.
- Project management abilities to handle research projects and ad-hoc tasks efficiently, providing timely and actionable insights.
- Marketing experience in establishing and executing B2B enterprise marketing strategies.
- Proficiency in CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, Mailchimp), and content generation platforms (e.g., Canva, ChatGPT)
- Interest in learning and growing in the fintech industry, with a focus on payments, FX, and platform-based financial solutions.
Compensation Package
">A competitive salary of SGD 80,000 - SGD 120,000 per annum, reflecting your experience, skills, and qualifications. We also offer career growth opportunities, a dynamic work environment, and exposure to strategic decision-making.
