Global Brand Marketing Strategist
6 days ago
Sunnystep PTE. LTD. is a science-led footwear company that aims to help people move well so they can live well.
Salary and BenefitsWe offer an attractive salary of SGD $80,000 - $120,000 per annum, depending on experience.
Job DescriptionThe successful candidate will be responsible for developing and executing the brand strategy for our footwear products.
- Define and maintain the brand's vision, values, and positioning in the market by developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
- Collaborate with the product development team to ensure new products align with brand strategy and meet consumer needs.
- Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, in-store) to build brand awareness and drive sales.
- Work with creative teams to develop compelling marketing materials and advertising.
- Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility.
- Manage relationships with influencers, brand ambassadors, and external agencies.
- Develop and manage the brand's marketing budget, ensuring effective allocation of resources to achieve objectives.
- Track and report on campaign performance and ROI.
- Conduct market research to identify consumer needs, preferences, and trends.
The ideal candidate will have at least 5 years of experience in brand management, preferably within the retail or footwear industry.
Requirements and QualificationsThe following qualifications and skills are required:
- A deep understanding of brand strategy and consumer insights
- Exceptional communication skills
- Creative thinking with a passion for brand storytelling
- A self-starter with a start-up/growth scale-up mindset
- Familiarity with market research tools and techniques
- Experience with digital marketing channels and tools
- Strong analytical and problem-solving skills
This is a challenging yet rewarding role that requires a dynamic and creative professional with a deep understanding of brand positioning, market trends, and consumer behavior.
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