Global Brand Marketing Strategist

6 days ago


Singapore SUNNYSTEP PTE. LTD. Full time
About Us

Sunnystep PTE. LTD. is a science-led footwear company that aims to help people move well so they can live well.

Salary and Benefits

We offer an attractive salary of SGD $80,000 - $120,000 per annum, depending on experience.

Job Description

The successful candidate will be responsible for developing and executing the brand strategy for our footwear products.

  • Define and maintain the brand's vision, values, and positioning in the market by developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
  • Collaborate with the product development team to ensure new products align with brand strategy and meet consumer needs.
  • Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, in-store) to build brand awareness and drive sales.
  • Work with creative teams to develop compelling marketing materials and advertising.
  • Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility.
  • Manage relationships with influencers, brand ambassadors, and external agencies.
  • Develop and manage the brand's marketing budget, ensuring effective allocation of resources to achieve objectives.
  • Track and report on campaign performance and ROI.
  • Conduct market research to identify consumer needs, preferences, and trends.

The ideal candidate will have at least 5 years of experience in brand management, preferably within the retail or footwear industry.

Requirements and Qualifications

The following qualifications and skills are required:

  • A deep understanding of brand strategy and consumer insights
  • Exceptional communication skills
  • Creative thinking with a passion for brand storytelling
  • A self-starter with a start-up/growth scale-up mindset
  • Familiarity with market research tools and techniques
  • Experience with digital marketing channels and tools
  • Strong analytical and problem-solving skills
About the Role

This is a challenging yet rewarding role that requires a dynamic and creative professional with a deep understanding of brand positioning, market trends, and consumer behavior.



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