Multichannel Campaign Manager
2 weeks ago
We are seeking an experienced Multichannel Campaign Manager to join our team. As a key member of our digital marketing department, you will be responsible for developing and executing multichannel paid ad campaigns that drive real results for our clients.
Your key responsibilities will include:
- Planning and executing paid ad campaigns across Google, social media, YouTube, programmatic, and publisher networks.
- Conducting keyword research, audience segmentation, and A/B testing to refine targeting and performance.
- Developing SEM strategies for Google and Bing Ads to maximize conversions and minimize CPA.
- Managing social media and video ads to ensure engagement, reach, and ROI.
- Leveraging programmatic platforms for precise audience targeting and campaign optimization.
To succeed in this role, you will need:
- A minimum degree in Marketing, Advertising, Business, or a related field.
- Certification in Google Ads, Facebook Blueprint, or equivalent platforms.
- Familiarity with creative optimization tools and techniques to improve ad performance.
- A proven track record in managing multi-channel paid ad campaigns with strong results.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and YouTube Ads.
- A strong grasp of performance metrics (ROI, ROAS, CPA, CTR, conversions) and analytics tools (Google Analytics, Tag Manager, Facebook Pixel).
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