Campaign Manager

2 weeks ago


Singapore Etiqa Insurance Full time

**Etiqa is looking for a dynamic individual to join our team. Do you have what it takes?
**Are you**:

- Passionate about working with people?
- A creative thinker with a positive attitude & outlook?
- A strong dynamic communicator able to collaborate effectively?
- willing to learn, adapt & grow in a fast paced work environment?

**WANT TO MAKE A DIFFERENCE?**

This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique skill set, and getting onboard our journey towards “Making The World A Better Place”.

**JOB SCOPE**
- Create strategic insurance product propositions to drive end-to-end lead generation, product marketing and sales campaigns via digital, retail and offline channels
- Work with our telco-assurance partner and sales management team on campaign idealization and execution
- Responsible to achieve business and marketing targets of campaigns through a data-led approach in identifying key customer segments and insurance needs
- Drive campaign plan including creation of key campaign concept, design, messaging and communication materials
- Strategise and plan the campaign calendar and execution of all marketing and leads generation campaigns
- Collate, evaluate and report campaign performance and sales conversion against KPIs.
- Identify trends, insights and execute plans to optimise campaign effectiveness.
- Collaborate with partner and cross functional teams within Etiqa (such as Marketing, Analytics, Product, IT, Legal and Ops)

**REQUIREMENTS**
- Bachelor's Degree with a recognised institution
- At least 4 years of experience managing and executing product marketing campaigns in the insurance industry.
- Demonstrated experience in client segmentation and acquisition strategies
- A pro-active individual whom is able to work independently as well as a team-player.
- Goal-oriented and self-starter
- Equipped with excellent analytical, communication and project management skills.


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