Campaign Manager

2 weeks ago

Singapore International Data Group, Inc. Full time

**Overview**:
At Foundry, formerly known as IDG Communications, Inc. and rebranded on February 17, 2022, we have played a key role in every major milestone, announcement, and development in modern technology since 1964.
Originally established as the publishing arm of the International Data Group (IDG), we distributed newspapers, magazines, and books globally, featuring prominent brands such as CIO, ChannelWorld, ComputerWorld, PCWorld, and many more.
Today, at Foundry we continue to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms are powered by data from our owned and operated ecosystem of global editorial brands, prestigious awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. While we harness the power of algorithms, optimisation, and automation, what truly fuels our success are the meaningful connections and trusted relationships we cultivate.
What truly sets our hearts on fire is our unwavering belief in technology as a force for good. We are not just bystanders; we are the architects of positive change. With wisdom as our guide, we are spearheading progress in various crucial areas, such as championing diversity and inclusion, democratising tech accessibility, and championing women in leadership roles.

**Responsibilities**:
Foundry has a large subscriber base of both technology and business influencers and decision makers. Technology companies and agencies alike utilise this reach to market their solutions and connect with these contacts on a global scale. The unique requirements of each client are transferred into campaigns which the Data Services, Campaign Manager is responsible for managing.
Please note that this is a 12-month contract, with the possibility of extension.

**Responsibilities**:

- Responsible for end-to-end campaign management of customer demand generation programs.
- Planning and forecasting monthly lead targets and revenue generated.
- Optimization of lead gen campaigns and working with internal stakeholders to understand campaign performance.
- Identifying campaign challenges and working within a team environment to manage and action to achieve positive customer outcomes.
- Serve as a point of contact for customer success teams throughout the campaign lifecycle, addressing concerns related to lead performance, campaign pacing, or delivery issues.
- Become pro-actively involved with the wider data group (lead generation) to understand best practices and troubleshoot ideas where necessary.
- Oversee data governance practices related to lead distribution and client reporting.

**Qualifications**:

- Bachelor's Degree, or equivalent experience
- Advanced knowledge of MS Office programs (including excel)
- Clear written communication and customer relations skills
- Excellent time management and organizational skills
- Strong attention to detail when working with large amounts of data
- Navigate multiple technology platforms and CRM systems including Foundry’s campaign management platform.
- Strong willingness and ability to work collaboratively with a team
- Strong demonstration of critical thinking, initiative and creativity to problem solving
- Ability to navigate through cultural differences when working with international stakeholders
- Prior lead/demand generation online advertising experience
- Basic HTML coding
- Background in campaign or account management, marketing and/or communications

About the Benefits
- Work-Life Balance: Enjoy flexible work arrangements that allow for a balanced approach between WFH and the office.
- Additional Leave Options: We offer extra leave options to support your personal needs and enable you to recharge.
- Learning and Development: Access our comprehensive learning and development program, empowering you to expand your skills and knowledge.
- Volunteering Initiatives: Engage in meaningful volunteering opportunities, contributing to the community and making a positive impact.
- Diversity and Inclusion: Take part in our Diversity and Inclusion Council, where you can help shape a more inclusive workplace culture.

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