Campaign Manager/campaign Specialist

2 weeks ago

Singapore SUMPREME ANALYSIS PTE. LTD. Full time

**Job Description
We are looking to hire a campaign manager for our Media Buying Team. This role will be responsible for handling different media buying projects in the department. As a campaign manager, you need to be the connection between the production team with other media buying teams. You will work closely with other departments in regard to the external projects.

**Key objective of the role
To deliver effective campaigns and other marketing projects for measurable performance optimization

**Key responsibilities
Your primary responsibilities, but not limited to:

- Strategic and tactical planning of marketing campaigns
- Generate new marketing campaigns through deep analysis of related data
- Define goals and deliverables
- Plan assets for campaign A/B testing and user flow
- Develop campaign brief and ensuring its delivery within approved timelines
- Work with designers and content writers to implement assets internally and externally
- Manage and expand external resources
- Campaign quality assurance (LP, Banner, Ad-copy...)
- Communicate design ideas and prototypes and build a draft funnel.
- Collaborate with other departments collecting insights
- Brief and cooperate with ad operator and platform specialist to ensure best campaigns performance
- Segment target audience in respective regions and ensuring relevant message delivery through developed campaigns
- Generate report of campaign performance

**Requirements
- 3+years experience developing and managing a B2C campaign Digital marketing experience. Less experience will be considered as specialist
- Be a strategic thinker: leverage qualitative and quantitative research to drive audience insights to develop a strategy
- Be customer-driven: have a detailed understanding of our target customer and the journey they take from awareness to purchase
- Strong communicator & attention to detail: ability to distill feedback and points of view from senior stakeholders and prioritize accordingly.
- Thorough understanding of a B2B Campaign
- Channel knowledge: understanding of the role that the different marketing and sales functions play in the customer experience (thought leadership, demand marketing, field marketing, partner marketing, sales, post-sales)
- Influencing skills: the ability to work with and influence team members from across the organization

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