Senior Campaigns Specialist

4 days ago

Singapore Castlery Full time

Founded in Singapore in 2013, Castlery is a digital-first furniture lifestyle brand delivering to 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space. A space in which they can thrive and be their best self.

With our international markets now contributing close to 80% of our group revenues, we are entering a phase of hypergrowth as we seek to firmly establish Castlery as the customers' furniture lifestyle brand of choice. We are looking for creative and ambitious talents to join our team on this journey.

As a digital-first tech start-up, we are driven by curiosity and move on insightful data to steer our decisions. We lead with a growth mindset and the belief that the combination of each individual's passion and skills carry the company upward and forward. At Castlery, it's where all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go.

If making an impact gives you a reason to roll out of bed in the mornings, come join us

**Responsibilities**:
Based in our Singapore HQ, our Campaign, CRM & Onsite Marketing team oversees tactical campaigns, onsite merchandising, and customer retention across the 3 markets we are in (SG, AU, US).

Having a high impact on traffic & revenue, the **Senior Campaigns Specialist **will plan and execute omni-channel marketing campaigns that leverage on our Castlery Flagship Store at Liat Towers. You will be collaborating cross-functionally with different teams (Growth, Partnerships, Creative, Sales, Customer Experience etc) to launch successful campaigns & events that help our customers build their dream space to thrive in. Your responsibilities are listed below:

- Lead the planning and strategizing of yearly campaigns & event calendars with cross-functional stakeholders.
- Generate revenue through tactical campaigns which includes in-store activations that drives traffic to our Castlery Flagship store.
- Manage campaigns end-to-end, from setting up the campaign brief, event/campaign planning, vendors management, actual day event/campaign management and post-campaign reporting.
- Coordinate and communicate effectively with cross-functional internal stakeholders, as well as external stakeholders and vendors.
- Stay on top of industry, competitors, and customer behavior trends to ensure that we are always generating new campaign concepts and experience.

**Requirements**:
**Must-Have**
- Minimum 3 years of experience in a project management or campaign management role.
- Experience in running events end-to-end.
- Ability to manage internal & external stakeholders
- Strong analytical skills and the ability to translate data into insights and actions
- Ability to work within tight deadlines, adjusting to changes in priorities and balance short-term needs with long-term strategic initiatives
- Excellent written and verbal communication skills
- Team player
- Passionate, with a sense of curiosity

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