Senior Specialist, Campaigns

2 weeks ago

Singapore Castlery Full time

Castlery is looking for a **Campaigns & User Operations** Senior Specialist** to join our Marketing Team.

You will play a pivotal role in enhancing Castlery's marketing campaigns effectiveness, that ultimately drives improved customer shopping experience and incremental sales.

**What you'll be doing**:
**Campaign Strategy & Execution**
- Build and maintain a market-specific campaign calendar.
- Drive campaign development through consumer and market insights.
- Innovate end-to-end campaign mechanics to drive engagement and conversions.
- Develop full-funnel campaign touchpoints—from media ads to onsite assets and CRM integration.

**Onsite Experience & Content Management**
- Support onsite marketing calendar and content strategy.
- Set up, manage, and optimize all onsite marketing touchpoints (e.g. banners, landing pages, product rankings, recommendations).
- Ensure accuracy and alignment of website content with merchandising guidelines.
- Conduct competitive research to identify improvements and best practices.

**CRM & Customer Engagement**
- Set up, manage, and optimize newsletters and CRM campaigns.
- Enhance customer trust through reviews and user-generated content.
- Lead or support UK-based CRM and onsite initiatives.

**What you'll need**:

- At least 5 years of experience in e-commerce campaigns or digital marketing.
- Experience in campaign or project management.
- Strong analytical capabilities and the ability to translate data into actionable insights.
- Skilled at managing tight deadlines, adapting to shifting priorities, and balancing immediate goals with long-term strategies.
- A customer-centric approach to problem-solving and decision-making.
- Exceptional written and verbal communication skills.
- Experience in Onsite operations, Merchandising, or CRM.
- Experience with regional/global markets, especially the UK is preferred.

**What we promise**

**Our first promise - the ride of a lifetime**

You'll be joining a company in its most exciting phase; we've proven our product market fit, and with the growing online penetration of furniture, we're now focused on hypergrowth. You'll have a front-row seat in witnessing the growth of our customer-base and organization at a global-level.

**Our second promise - a place to thrive**

We're building a company that has people as one of the company's core pillars for success. It's our mandate to help every employee perform to their highest potential so that they can do the very best work of their lives here, at Castlery.

We're committed to our employees' growth and continuously strive to ensure our employees are set up for success through their journey, starting with an excellent onboarding experience, and carrying over into emphasis on personal and professional development.

Castlery strives to maintain a psychologically safe, transparent, and flexible work environment to enable our people can perform at their best level and believes in partnering our employees to raise that level as they grow with us.

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