
Campaign Specialist
1 day ago
Our team is seeking a highly skilled Campaign Specialist to lead the planning and execution of member lifecycle campaigns for our leading retail client. As a key player in driving the success of our loyalty program, you will be responsible for developing, executing, and optimizing all membership-related campaigns/automations to build and maintain strong member loyalty and achieve CRM KPIs.
Key Responsibilities:
- Develop and execute impactful, channel-appropriate content to engage and resonate with target audiences.
- Strategically curate and deliver campaign segmentation to support end-to-end campaign execution, from requirement gathering, extraction, execution, communication, and report tracking of campaign performance.
- Track, measure, and report on the performance of member communications, design and conduct A/B tests for optimization and improvement (e.g., EDM subject lines, SMS sales copy, send timing, and frequency).
- Perform timely insights and analytical support to assess the effectiveness of various CRM channels.
Requirements:
- Diploma/Degree in Business/Marketing or related field.
- At least 2-4 years of relevant experience in related industries such as FMCG/Luxury brands with similar years in data-mining or analysis of customer behavior activities.
- Experience in launching CRM campaigns using EDM, SMS would be favorably considered.
- Analytical, numerate, and proficient in Excel. Proficiency in Excel Pivot Table, VLOOKUP, etc., is essential.
What We Offer:
- Competitive compensation package including a wide range of benefits and employee perks.
- Flexible workspace with activity-based working concept that stimulates creativity, collaboration, and communication in a vibrant environment.
- Good career growth opportunities and ongoing learning and development.
- Privilege staff discount and Watsons membership points and vouchers.
About Us:
We are a leading beauty and health retailer with more than 100 stores located islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.
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