Paid Media Strategist
3 weeks ago
About the Role
The Paid Media Lead is responsible for developing and implementing a comprehensive paid media strategy that aligns with the company's overall marketing goals. This involves creating a data-driven strategy with the media agency, collaborating with the Strategy & Planning team, and working closely with the Customer Activation & Marketing teams to ensure successful campaign implementation and optimization.
Key Responsibilities
- Develop a paid media strategy plan aligned with overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure campaign success.
- Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
- Collaborate with marketing and controlling teams to allocate paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
- Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
- Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.
Requirements
- Marketing, Advertising, or business degree/relevant qualifications.
- Extensive knowledge of paid media channels, content strategy, and audience engagement.
- Analytical mindset and proficiency in data analysis to perform data-driven initiatives.
- Excellent communication and presentation skills to convey owned media strategies and performance reports to various stakeholders.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
Additional Information
This is a full-time position, reporting to the Regional Strategy & Planning Manager. Specific working location will be discussed during the interview. Open to Singapore, Manila, Philippines, or Tokyo, Japan. Apply by sending in your CV in English as soon as possible through our career page.
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