Social Media Strategist

1 month ago


Singapore IG Group Full time

About IG Group

IG Group is a global fintech company with a strong presence in the online trading and investing space. With a portfolio of progressive brands, we strive to deliver the world's best trading experience.

Your Role

We're seeking a highly skilled Social Media Strategist to lead our social media efforts in Singapore. As part of our marketing team, you'll be responsible for developing and executing a comprehensive social media strategy that aligns with our marketing goals and drives brand awareness, client engagement, and lead generation.

Key Responsibilities

  • Develop and execute a tailored social media strategy for the Singapore market
  • Create and manage multi-format social media content across platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube
  • Monitor, analyze, and report on social media performance metrics, providing actionable insights to improve campaigns and content
  • Engage with followers, respond to comments, and manage interactions with clients in a way that fosters community growth and enhances the customer experience
  • Manage paid social campaigns, optimizing for key performance metrics

Requirements

  • + years of experience in social media marketing, preferably within the financial services or fintech industry
  • Proven experience managing social media platforms and content production
  • Strong knowledge of social media analytics tools and the ability to turn data into actionable insights
  • Experience with paid social media advertising and proficiency in optimizing campaigns for performance
  • Excellent content creation and storytelling skills, with the ability to communicate complex financial products in a simple, engaging manner

What We Offer

  • A competitive salary of SGD 80,000 - 100,000 per annum
  • A dynamic work environment with opportunities for growth and development
  • A range of benefits, including performance-related bonuses, insurance and medical plans, career-focused technical and leadership training, and flexible working hours

How You'll Grow

At IG Group, we believe in empowering our employees to reach their full potential. With internal and external learning opportunities, and the tools to help you skyrocket to success, we'll support you every step of the way.



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