Social Media Strategist
2 hours ago
We are seeking a highly skilled Social Media Strategist to join our team at GLOBEL ASIA MANPOWER CONSULTANTS PTE. LTD.
About the Role:
- Create and implement innovative social media strategies to drive brand awareness and engagement.
- Develop and manage content calendars, ensuring consistency and relevance across all platforms.
- Manage and optimize social media accounts, including Instagram, Facebook, XHS, LinkedIn, TikTok, and more.
Key Responsibilities:
- Social Media Account Management:
Oversee and manage all company social media accounts.
Ensure consistent brand messaging and tone across all platforms.
Monitor and respond to comments, messages, and mentions to maintain audience engagement. - Strategy Development:
Plan and execute social media strategies to meet brand and marketing objectives, including audience growth, engagement, and lead generation.
Conduct competitor analysis and identify trends to keep the brand relevant.
Collaborate with internal teams to align social media strategies with broader business goals. - Agency Coordination:
Act as the primary point of contact for social media and creative agencies.
Brief agencies on content requirements, campaigns, and objectives.
Review and approve content from agencies to ensure alignment with brand guidelines.
Coordinate with agencies for timely delivery of assets and campaign execution. - Content Creation & Planning:
Develop creative, high-quality content ideas that resonate with the target audience.
Create monthly content calendars and schedules for posts, stories, and campaigns.
Collaborate with internal teams, designers, and agencies to produce visuals and multimedia content. - Performance Tracking & Reporting:
Track social media performance metrics and analyze data to refine strategies.
Generate reports on campaign effectiveness and provide actionable recommendations for improvement.
Stay updated with platform algorithm changes and best practices. - Trend Monitoring & Innovation:
Stay informed about emerging social media trends, tools, and technologies.
Experiment with new formats, tools, and ideas to enhance the brand's online presence. - Ad Hoc Tasks:
Provide support for unexpected or miscellaneous tasks.
Assist with internal and external events, promotions, and partnerships.
Contribute to other team initiatives as needed to ensure seamless operations.
Requirements:
- Proven experience in social media management, content creation, and strategy development.
- Strong knowledge of major social media platforms, including analytics and advertising tools.
- Experience liaising with creative or social media agencies.
- Hands-on experience with content creation, including photography, videography, and editing.
- Excellent written and verbal communication skills.
- Strong organizational skills and the ability to multitask effectively.
- Creativity and a passion for storytelling through visual and written content.
- Knowledge of design tools and video editing software is a plus.
Salary: $4500 - $5500 per month (negotiable based on experience).
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