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Data-Driven Media Strategist

2 months ago

Singapore Digitas Full time

At Digitas, we are seeking a seasoned Data-Driven Media Strategist to lead our team in developing cutting-edge media solutions that drive business growth.

Job Overview:

The ideal candidate will have a minimum of 8 years of experience in data-driven media strategy and expertise in leveraging advanced media measurement solutions like MMM to inform data-driven decision-making.

Key Responsibilities:

  • Leverage data analytics to optimize media spend and maximize the impact of marketing efforts.
  • Lead a team of analysts to work closely with media strategists and operations teams.
  • Design and implement advanced media measurement strategies for media campaigns.

Qualifications:

  • Minimum of 8 years of experience in data-driven media strategy.
  • Expertise in leveraging data and analytics to provide insights and recommendations.
  • Proven ability to design and implement advanced media measurement strategies.
  • Familiarity with SQL is an added advantage.
  • Strong communication skills to clearly package, present, and explain data insights.

We estimate the salary for this position to be around $120,000 - $180,000 per year, depending on location and experience.

About the Role:

This role offers a unique opportunity to work with a talented team of professionals who share a passion for using data to drive business growth. As a Data-Driven Media Strategist, you will play a critical role in shaping our media strategy and ensuring that our campaigns are optimized for maximum impact.

About Us:

Digitas is a leading digital agency that helps brands navigate the complexities of the digital landscape. We pride ourselves on our innovative approach to media strategy and our commitment to delivering exceptional results for our clients.