Digital Media Strategist
2 hours ago
We are seeking an experienced Digital Media Strategist to lead our media planning efforts. As a key member of our team, you will be responsible for developing and implementing strategic plans to drive business growth through effective media buying and campaign optimization.
Responsibilities
- Lead the development of comprehensive media plans, aligning with business objectives and ensuring seamless execution across channels.
- Collaborate with cross-functional teams to identify opportunities for improvement and implement data-driven strategies to enhance campaign performance.
- Analyze market trends and competitor activity to inform media buying decisions and stay ahead of the curve.
- Work closely with Product Marketing Managers to develop targeted campaigns that resonate with our audience and drive meaningful results.
- Manage relationships with media agencies, ensuring they meet our expectations and provide high-quality service.
Requirements
- A minimum of 5 years of experience in digital media planning, with a proven track record of driving business growth through effective media buying and campaign optimization.
- Strong analytical skills, with the ability to collect, analyze, and interpret large datasets to inform media buying decisions.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
- Detailed knowledge of digital media platforms, including online measurement, ad networks, DSPs, and digital video.
- Ability to think strategically, with a focus on long-term goals and outcomes.
Salary Information
$120,000 per annum, depending on experience. We offer a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.
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