Data Strategist, Performance Marketing Specialist
7 days ago
We are seeking a highly skilled Data Strategist to join our team at WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD.
About the RoleThis is an exciting opportunity for a data-driven professional to lead day-to-day demand generation and performance campaigns for B2B clients. As a Data Strategist, you will conceptualise, plan, and operate demand generation and lead generation campaigns through test and learn approaches.
You will develop marketing automation programs, including building email nurture logic, lead qualification/scoring processes through the marketing funnel. Additionally, you will manage email marketing programs and website CMS builds, as well as implement campaigns across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and advertising (display, SEM, social advertising, etc.) from setup, optimisation to reporting.
About You- A minimum of 2 years of experience in social media, media, advertising, or B2B digital marketing-related fields.
- Possess data-driven qualities; detailed understanding of analytics across channels with the ability to synthesize data from many sources into actionable insights.
- Good understanding of Google Analytics; knowledge in Adobe Analytics, Adobe Experience Manager is a plus.
- Experience in Account-Based Marketing (ABM) or account-based marketing platforms such as Demandbase is a plus.
- Basic knowledge of SEM, SEO, CRM, and CMS.
- Strong interest in performance marketing.
- Integrated thinking and ability to connect digital channel ecosystems.
- Able to adapt to new conditions and a fast-paced environment.
We offer a competitive salary of SGD $80,000 - $110,000 per annum, depending on experience. Our benefits package includes medical insurance, flexible working hours, and opportunities for professional growth and development.
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