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Digital Marketing Specialist

2 months ago

Singapur, Singapore The Economist Full time

Job Title: Digital Marketing Executive

Job Summary:

The Economist Group is seeking a highly skilled Digital Marketing Executive to join our team in the APAC region. As a key member of our digital marketing team, you will be responsible for executing our digital marketing strategies across key markets in the region, including Singapore, Hong Kong, Mainland China, Japan, and Australia.

Key Responsibilities:

  • Implement and manage digital marketing campaigns specifically designed for key APAC markets, using tools like Baidu Analytics, Naver, and Tencent Cloud.
  • Adapt global campaigns to regional preferences, leveraging local platforms and trends.
  • Conduct detailed market analysis to understand the unique digital landscape of each APAC country.
  • Develop market-specific strategies utilising the appropriate regional platforms such as WeChat, KakaoTalk, etc.
  • Oversee the localization of global marketing content, ensuring it is culturally and linguistically appropriate for each market.
  • Manage a content calendar tailored to regional events, holidays, and cultural nuances.
  • Utilise Google Analytics to monitor campaign performance.
  • Analyse data to gain insights into local user behaviour and preferences, adjusting strategies accordingly.
  • Work closely with local agencies or partners to enhance marketing efforts and ensure authenticity in communication.
  • Foster strong relationships with local teams to ensure alignment with regional marketing goals.
  • Manage and optimise regional social media accounts, using platforms popular in the APAC region like Sina Weibo and WeChat.

Requirements:

  • Relevant Digital Marketing Experience: At least 2-3 years of experience in digital marketing, specifically in a B2B environment, working with audiences in Japan or mainland China.
  • Proven Track Record: Demonstrable success in executing digital campaigns that have led to measurable business growth, particularly in markets like mainland China and Japan.
  • Regional Market Knowledge: Deep understanding of the digital landscape, customer behaviour, and marketing regulations in key APAC markets.
  • Technical Tool Proficiency: Hands-on experience with B2B digital marketing tools widely used in APAC, such as Tencent Cloud and WeChat.
  • Project Management: Experience in managing multiple digital marketing projects simultaneously, coordinating with various teams and stakeholders.

Skills:

  • Digital Marketing Skills: Advanced skills in SEO/SEM, content marketing, social media management, and email marketing specific to B2B audiences.
  • Analytical Abilities: Strong analytical skills to interpret campaign data and derive insights for strategy refinement.
  • Cultural Sensitivity: Ability to navigate and respect diverse cultural nuances within the APAC markets in digital marketing practices.
  • Communication and Language Skills: Excellent communication skills, both written and verbal. Proficiency in English and at least one APAC regional language (Mandarin, Japanese, etc.) is essential.
  • Adaptability and Innovation: Ability to quickly adapt to new trends and technologies in digital marketing. Innovative thinking to apply new approaches within the APAC context.
  • Collaborative Approach: Strong collaboration skills to work effectively with both local and global teams.

About The Economist Group:

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.