Digital Marketing Specialist
1 month ago
Job Title: Assistant Marketing Manager - Digital
ST Engineering is a global technology, defence and engineering group with offices across Asia, Europe, the Middle East and the U.S., serving customers in over 100 countries. We use technology and innovation to solve real-world problems and improve lives. Our dedication to excellence and strong track record have earned us a distinctive reputation for quality and trust as a global technology, defence and engineering group, spanning across the aerospace, smart city, defence and public security segments.
About the Role:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our Cyber Team. As a Digital Marketing Specialist, you will be responsible for developing and executing marketing plans and strategies to drive business growth and brand awareness.
Key Responsibilities:
- Develop and execute marketing plans and strategies to drive business growth and brand awareness.
- Coordinate and work on marketing campaigns across various channels, including digital, social media, and email marketing.
- Track and optimize the performance of digital campaigns to ensure maximum ROI.
- Analyse market trends and competitors to identify opportunities and stay ahead of the competition.
- Create compelling content for marketing materials and digital platforms, including blog posts, social media posts, and email newsletters.
- Focus on content marketing to write long-form articles to profile subject matter experts/capabilities optimized for SEO and our target keywords.
- Develop sales enablement materials, including elevated presentations, brochures, and social posts that support the process of selling.
- Collaborate with creative teams and external agencies to ensure consistency and quality in marketing materials.
- Assist in organising events and promotions to boost brand awareness and drive business growth.
- Monitor and report on the effectiveness of marketing initiatives to ensure maximum ROI.
Requirements:
- Possess digital marketing experience in B2B, preferably in the cyber domain.
- Administration or sales and marketing assistant experience.
- Effective written and verbal communication skills.
- A high level of attention to detail.
- Ability to work under pressure.
- Ability to work effectively within a team and independently.
- Competency in Microsoft applications, including Word, Excel, and Outlook.
- Good organisation skills.
ST Engineering believes in fostering a culture where team members are encouraged to overcome challenges, explore new ideas, and work together to succeed. We value individuals who are determined to push beyond the boundaries, and have a thirst for knowledge, continuous learning, and self-improvement.
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