Digital Marketing Specialist, Southeast Asia

4 weeks ago


Singapur, Singapore Fendi Full time

Job Title: Digital Marketing Specialist, Southeast Asia

Job Summary:

The Digital Marketing Specialist will support the Assistant Digital Marketing Manager in managing, building and maximising FENDI brand presence in the digital field to drive online traffic, engagement and sales to the Fendi e-commerce and retail network.

Key Responsibilities:

  • Support in planning and execution of branding and local tactical campaigns across 6 key markets
  • Work closely with media agencies to setup online advertising campaigns and monitor performance to maximise ROIs.
  • Assist in the execution of performance campaigns to drive traffic and conversions for the e-commerce business
  • Prepare and consolidate advertisement preview link files which includes checking of preview links, cropping of creative assets, creating required product sets in social media catalogue, prepping and sharing relevant assets for paid search campaigns
  • Collaborate with cross-functional teams to align on campaign details including the availability of merchandise in both retail store network and e-commerce
  • Consolidate weekly and monthly reports to be shared with management and HQ
  • Update and maintain digital marketing calendar aligning with marketing and communications calendar
  • Keep updated with latest industry trends and monitor competitor campaigns

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, or a related field
  • 3 years related experience in digital marketing or e-commerce in retail industry
  • Previous experience in luxury brands handling the diverse SEA & AU markets and e-commerce capability a plus
  • Strong knowledge of digital marketing tools and platforms such as Google Analytics, Google Ads and Meta Business.
  • Analytical mindset with the ability to interpret data and base decisions on data-driven insights.
  • Good team player with the ability to work independently and collaboratively with cross functional teams
  • Excellent written and verbal communication skills, interpersonal and project completion dedication
  • Self-motivated, results oriented, performance driven and able to work under pressure on tight deadlines


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