Digital Marketing Specialist, Southeast Asia
4 weeks ago
Position:
Mission
The Digital Marketing Specialist will support the Assistant Digital Marketing Manager in managing, building and maximising FENDI brand presence in the digital field to drive online traffic, engagement and sales to the Fendi e-commerce and retail network.
Reporting directly to the Assistant Digital Marketing Manager, South East Asia and Australia, this position calls for a digital marketing advocate who will contribute to the success of the fast growing Fendi business across South East Asia & Australia.
Job responsibilities:
Main Responsibilities:
Responsibilities include but are not limited to the following:
Digital Marketing
Support in planning and execution of branding and local tactical campaigns across 6 key markets Work closely with media agencies to setup online advertising campaigns and monitor performance to maximise ROIs. Assist in the execution of performance campaigns to drive traffic and conversions for the e-commerce business Prepare and consolidate advertisement preview link files which includes checking of preview links, cropping of creative assets, creating required product sets in social media catalogue, prepping and sharing relevant assets for paid search campaigns Collaborate with cross-functional teams to align on campaign details including the availability of merchandise in both retail store network and e-commerce Consolidate weekly and monthly reports to be shared with management and HQ Update and maintain digital marketing calendar aligning with marketing and communications calendar Keep updated with latest industry trends and monitor competitor campaigns
Profile:
Required Qualifications & Skills
Bachelor’s degree in Marketing, Digital Marketing, or a related field 3 years related experience in digital marketing or e-commerce in retail industry Previous experience in luxury brands handling the diverse SEA & AU markets and e-commerce capability a plus Strong knowledge of digital marketing tools and platforms such as Google Analytics, Google Ads and Meta Business. Analytical mindset with the ability to interpret data and base decisions on data-driven insights. Good team player with the ability to work independently and collaboratively with cross functional teams Excellent written and verbal communication skills, interpersonal and project completion dedication Self-motivated, results oriented, performance driven and able to work under pressure on tight deadlines
Additional information:
About FENDI:
Fendi is an Italian luxury fashion house founded in Rome. Since 1925, the year in which it was founded, Fendi has linked its success, its image, its quality, and the glamour of its products to a dual element: a delicate and precious equilibrium between tradition and modernity, the desire to preserve the values of the past and the courage to dare, innovate and astound.
Fendi provide equal employment opportunities and welcome applications from all qualified candidates. We are committed to a culture of diversity and inclusion. Our objective is to attract and retain individuals with core business skills and encourage internal mobility to leverage skills most effectively, accelerate professional growth and promote inter-cultural exchange. Our successes – both past, present and those to come – are all down to our people. We look for creative, curious, passionate and open-minded people with a desire to embrace Fendi’s culture and values.
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