
Broadband Channel Specialist
2 weeks ago
In today's fast-paced business environment, genuine connections are vital. As a Channel Sales Expert, you will drive and manage broadband business through distribution partners, channel partners, and solution partners in the Indochina region.
This role involves developing and executing the Indochina channel strategy to achieve broadband revenue growth, customer acquisition, and market penetration. You will be directly responsible for the development, optimization, and ongoing support and evolution of channel programs that align with business objectives in Indochina.
- Key Responsibilities:
- Strategic Channel Development: Identify and deliver strategic broadband channel initiatives to differentiate our brand and drive incremental revenue through distributors, channel partners, and solution partners.
- Sales and Forecasting: Drive sales goals and ensure accurate sales forecasts for distributors and channel partners in Indochina.
- In-Country Planning: Develop prioritized in-country plans, including identifying and targeting distribution and solution partners for broadband.
- Business Planning: Establish business plans with partners, including setting quarterly and annual revenue performance targets and implementing review processes.
- Partner Enablement: Develop and implement partner onboarding and enablement plans, including designing and delivering training and development programs to enhance partner capabilities in selling our optical fiber solutions.
- Program Development: Develop run-rate programs and sales acceleration plans with distributors and partners to drive channel growth, improve partner loyalty, and increase sales of optical fiber products.
- Channel Execution: Execute channel strategies and programs to drive desired business outcomes, ensuring alignment with overall objectives for the broadband market.
- Marketing Collaboration: Collaborate with the marketing team to define and implement marketing programs that drive market penetration, raise market awareness, and promote our broadband solutions.
- Cross-Functional Collaboration: Work cross-functionally with sales, product line management (PLM), and other relevant teams to create, optimize, and manage programs that define and document the working relationship between our company and its broadband channel partners.
- Performance Reviews: Drive quarterly business reviews with senior management of key distributors and partners to assess performance, discuss opportunities, and align on strategic goals.
- Technical Expertise: Ensure that distributors and partners have the necessary sales and technical knowledge and achieve required accreditation levels with training, seminars, and presentations on our broadband solutions.
- Operational Efficiency: Manage operational efficiencies with distributors, including inventory management, reporting, and other key operational processes.
- Sales Analysis: Create and analyze sales reports to identify factors contributing to success, define and manage incentive programs, and take necessary corrective actions to improve channel performance.
- Relationship Management: Establish and maintain positive and proactive relationships with distributor and channel partner management and sales teams to build mindshare and drive sales activity for our broadband solutions.
- Partner Recruitment: Identify and recruit new distributors and partners as needed to expand channel coverage and enhance our presence in the broadband market.
- Partner Experience: Create a best-in-industry partner experience to differentiate us from competitors and foster long-term, mutually beneficial relationships.
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