Marketing Technology Product Strategist
4 days ago
At Grab, we're on a mission to drive economic empowerment for the people of Southeast Asia.
We're looking for a talented Marketing Technology Product Strategist to join our team and help us achieve this goal.
This role is responsible for developing industry-leading MarTech tools that will help Marketing drive user growth. You'll work closely with the Product Teams & Marketing Leadership in identifying, prioritising, and developing solutions to solve marketing technology issues.
In your first 90 days, you'll work with the different workstreams to answer questions like: How are we best utilising our existing channels to drive the best conversions? What new channels do we need to leverage to grow our users?
You'll also learn new tools that are used by the Marketing Team and be involved in the end-to-end development and execution of marketing technology product strategy and roadmap.
Key Responsibilities:- Voice of Business: Responsible for translating business needs into specific product requirements and communicating with tech, product and different onsite-domain teams for new feature launches
- Lead Roadmap Planning: Collaborate cross-functionally (Product, Country Ops, Marketing, Engineering) to develop product strategy and roadmap for Grab's MarTech experience (platforms that cover channels like web, chat and other relevant channels) and go-to-market strategies
- Run Impactful Experimentations: Partner with the product & country teams in designing communications experiments to validate / invalidate hypotheses to develop relevant playbooks for marketers to realise the full value of the MarTech toolset
- Drive Customer Success: Provide user training starting at onboarding and ensuring documentation on tools and best practices are updated, as well as partnering with engineering to help operational troubleshooting on day to day issues
- Centre of Excellence: Thought leadership for understanding the broader MarTech landscape and trends covering: Greater Automation, Marketing with more Intelligence, 'Up-and-Coming' Channels and Consumer Trends and Data Privacy
- Own and Manage External Tools - Responsible for managing the relationship with external tools that is used by the marketing team
- Be Ad-Hoc Ready: Participate in strategic, project-based work (often complex and cross-functional) to improve Grab's overall platform consumer experience
- Bachelor's degree with min. 3 - 5 years of experience in marketing communications, product operations, product marketing, customer success, or related fields
- Solid understanding of marketing, marketing technologies and ability to apply technology know-how to better how our users reach out to our customers
- Has a strong cross-functional leadership track record with great communication skills
- Partner and team with engineering and technology solution providers to deliver the best solution meeting the needs of our users
The salary range for this role is estimated to be around $80,000 - $120,000 per annum, depending on experience and qualifications.
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